University Club Brand Identity

FOCUS is a Christian outreach and discipleship group serving university students at Edmonton's MacEwan University and beyond. It is their mission: "To know Jesus Christ, to grow in His likeness, and to make Him known." This brand explores the club's purpose of Christ-focused discussion through a wordmark—by combining the letters O & C into speech bubbles with a cross at the centre. A series of stickers were also designed for club promotion.

Branding, Typography, Illustration