This re-design commenced with assessing the YEG Live's current website and identifying the top areas of concern, that is, the homepage, search functions, navigation, and micro-content. These areas arose through a brand audit, heuristic evaluation, competitor analysis, and literature review, and later confirmed and narrowed down through user testing, a participatory design exercise, and A/B testing.
The final re-design represents the following set of recommendations in response to the top problems identified above.
1. Reposition the site’s personality and purpose as a one-stop shop for finding local events with a Jumbotron, Call-To-Action, and organized rows. This was achieved by optimizing the homepage for scrolling by adding a social media section to boost trust and reputation, sponsored event areas to attract events to join the YEG Live community, and shortcuts to important site functions such as searching for an event.
2. Create a search function that is interactive (instant feedback/suggestions), provides filters from the start, and offers helpful ways to narrow/sort results (e.g. price, availability, etc). This goal was met by studying Edmonton competitors and through asking users how they would like to sort their findings, to arrive at the following set of filters necessary for searchibilty— category, price, distance, date, and event type.
3. Utilize overlays/pop-windows and breadcrumbs when necessary. Remove unuseful items and position them within a new sitemap. This was made evident through a new sitemap based on the categories of events that one may find on YEG Live.
4. Keep list entries consistent and put the user in control of the information they need. The result was a list entry ‘anatomy’ which was established with careful attention to headers, subheads, and buttons.
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